Ecommerce and video fuel faster-than-expected ... - Zenith
This is a marked improvement on Zenith's forecast of a 9.1% decline in July. Zenith predicts that global adspend will grow by 5.6% to US$620bn in 2021, boosted by the favourable comparison with 2020, as well as the delayed Summer Olympics and UEFA Euro football tournament. This is fractionally begind the 5.8% growth we forecast in July.